When you are in the Facebook Lead Ad's section of the Facebook Integration in ActiveDEMAND, you will be able to add new forms to map over to an ActiveDEMAND form. If you click "New" and you are not seeing the form you just created in Facebook, this is because forms cache for 24 hours. This means that you will not be able to see the form populate in the drop down selector labelled Facebook Form.
Once 24 hours has passed and the cache has cleared the form should populate here as expected.
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