If you have access to the Advanced Settings section of ActiveDEMAND, you will see a field that is called BCC email. This email is used to create leads inside ActiveDEMAND. If you are sending an email and you BCC the email in this field, it will automatically create the lead in your ActiveDEMAND account. This email is generated upon the creation of your account.
You can modify the email address, as long as you preserve the @activedemand.me domain. This is needed in order generate the lead inside the platform. To change this, please email firstname.lastname@example.org