ActiveDEMAND's Content Automation

 

ActiveDEMAND has a powerful Content Engine that allows you to create and disseminate content using email, social posts, blog posts and more.  The main components of the content system are 

• Content Cards
• Content Library
• Content Hubs
• Automated Content Processing

A Content Card is a reusable object that summarizes some specific article, offer, or any other piece of web content.

 

Learn More about Content Cards

 

Content cards are aggregated in a Content Card Library

 

Learn How To Fill The Content Card Library

 

The Content Card system allows you to quickly push content to your audience via:

• Email
• Social media
• Content Hubs

Using Content Cards in Email

Wherever an Email Builder is used, the Content Card library is easy to access:

 

You can Drag content from the library into any email:

 

This copies the content of the card into your email. The content is fully editable and you can control styles of the content. Once the content is dropped into your email, the content is no longer connected to the original Content Card, thus any changes to the original content card, will not impact this email. The targeting of the card is as well ignored using the cards in this manner.

 

Automated Card Injection

If you have a Corporate Marketer account, you can automatically have Content Cards injected into your emails using the Dynamic Card content block

 

When you put this content block into an email, the block can be configured to automatically inject one or more targeted content cards (that arrive within a configured time period before your email is sent and that match a filter criteria) into the email. This makes it very easy to leverage your existing content in your regularly scheduled emails or within workflows. This content block uses the card targeting to ensure that your subscribers get the right content.

 

 

 

 

Using Content Cards for Social Media

In the Calendar Campaigns there is a button that will allow you to quickly schedule social posts based on any Content Card in your library

This opens a very short wizard that allows you to choose a card and schedule social media posts

 

 

 

 

Presenting your Content Cards using a Content Hub

You can expose your Content Cards to your customers and prospects on the web using a dynamic Content Hub. The Content Hub uses the Content Card targeting to ensure your visitors see the right content based on who they are.

Learn More About Content Hubs

 

Content Processing

You can automate the collection, targeting, and dissemination of your content cards using ActiveDEMAND's powerful Content Processing system.

Learn More About Automatic Content Processing