Content is king. If that has been your mantra for several years, you probably have a lot of content. How do you effectively leverage your content without sending people into a massive warehouse of content to never be heard from again? ActiveDEMAND Content Hubs are the answer. The ActiveDEMAND Content Hub system allows content marketers to develop hyper-targeted content hubs that present their audience with content that is relevant to the individual's interests and stage of the buyer journey.
Content Hubs are only available for export in the Corporate Marketer package
The Basics (External View)
The Content Hub
An ActiveDEMAND Content Hub is used by the content marketer to aggregate content for website visitors. The Content Hub is a collection of Content cards that are presented to visitors as a web object. The object is either embedded onto a web page with a shortcode/div or directly onto a landing page (very similar to how webforms and dynamic blocks are deployed)
The Content Hub controls the styling of the individual Content Card cards, how many columns to display the stories in, and allows the content marketer to filter the types of stories that will be presented based on Topics/categories, similar to how many blogs work. The Content Hub controls which types of stories can be rendered, each Content Card has associated targeting that controls 'who' should see the individual card.
Creating Content Hubs (deploying your Content Card cards)
Now that you have an inventory of Content Cards, you will want to display the stories to your audience. This is done via Content Hubs. The Content Hub object controls the layout and design of your Content Card cards.
The Content Hub builder is very similar to the other asset builders in the platform. The major difference is the object you are designing, the content will not render until the block is embedded in a web asset
- Preview the Content Hub design with your current Content Card inventory
- Code for embedding the Content Cardboard on an external website
- Example Content Card card for visualizing your board design
- Element styles
- Row/column styles
- Content Hub properties
- Content Card filters (which stories are allowed to render with this board)
- Builder Object Navigator
- Card styles
- Structure elements
- Content elements
Content Hub Properties
- The maximum number of stories this board will display (before loading more)
- Number of columns of Content Card cards to display on large screens
- The maximum number of words in the Content Card excerpt to render before truncation
- How more Content Cards are loaded once the initial Maximum has been reached (currently autoloading more is the only option)
Content Hub Filters
To limit the types of Content Card cards that will be displayed on a specific board, you can add Content Card Topics and Content Card Categories. If no topics or categories are added, this Content Hub will display all stories that are published in your inventory. Adding a tag or category to the filters will require a Content Card to match both the tag and category filters.
Content Hub Content Elements
- Text block
- Content Card Excerpt
- Content Card Title
- Standard spacer
- Content Card feature image
- Content Card Target button
- Standard divider
The text block content element allows you to create text similar to how you do for any other content block in the platform. There are Content Card specific dynamic terms available:
All other dynamic terms are available as well, but they may be of limited use as this content block will be used for every Content Card card that renders. The only variance between cards will be the dynamic terms related to the content in the Content Card.
The other elements represent elements of the Card. The Content Card Target button will use the Content Card target URL for the link and the Content Card target name as the button text for that specific Content Card.
Deploying Content Hubs
The Content Hub can be embedded in any external website using the <div> code that is exposed within the Content Hub builder. As well you can embed a Content Hub into a landing page. In the 'Dynamic Content' section within the landing page builder is a section where you will see all of your Content Hubs
Once the Content Hub is deployed, the Content Card cards that match the Content Hub card filtering (topics and categories) AND match the targeting for the visitor will be displayed to the viewer. They are ordered by publication date (newest first).
You as well can deploy Content Hubs by using the ActiveDEMAND WordPress plugin.