What should I add to my privacy policy when using ActiveDEMAND?

 

When using ActiveDEMAND as your marketing platform and/or your Customer Data Platform (CDP), you may want to append your privacy policy to address the use of ActiveDEMAND. 

The following text can be used as a basis for updating your privacy policy. As with all changes to your privacy policy, we recommend having your legal team review any changes you make to your policy. 

 

Example Text:

Information Collected

While visiting our website (collectively, the “Site”), we may ask you to provide information that personally identifies you (“Personal Information”) for purposes of interacting with the Site. Such Personal Information may include, but is not limited to, your name, phone number, street address, and e-mail address. On any page that collects Personal Information, we will specifically describe what information is required in order to provide you with the product or service, register you for an event or training, enter you in the promotion you have requested, or respond to your inquiry or comment. We may use your personal data to improve our personalization technology and your experience engaging with our company. We will retain and evaluate information on your recent visits to our website and how you move around different sections of our website for analytics purposes to understand how people use our website so that we can make it more intuitive, by adapting the web content to provide a better experience while engaging with our website. We will keep a record of the articles on our website that you have clicked on and use that information to target content that is relevant to your interests, which we have identified based on articles you have read.

 

Use of Cookies

A cookie is a small data text file that a website sends to your browser, which is stored on your system. The Site can only access the information from a cookie sent by the Site. We cannot access cookies sent by other websites or the information contained therein. Additionally, we cannot learn your e-mail address or any other information about you through the use of a cookie. The only way we would learn such information is if you specifically and voluntarily submit that information to us, for example, by entering data on one of the forms on our website.

 

Why do we use cookies?

The Site uses first party cookies and may use third party cookies to track usage of the Site and further personalize your experience when you are visiting the Site. By tracking usage, we can best determine what features of the Site best serve the users.

Some cookies are required for technical reasons in order for the Site to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies enable us and the third parties we work with to track and target the interests of visitors to our Site, and we refer to these as “performance” or “functionality” cookies. For example, the use of cookies helps to give you a more personalized experience at the Site. The information is used to keep our Site fresh and relevant to you the user. Cookies also identify you to our server, allowing you to avoid retyping your personal information each time you access some of our assets on the Site. You may decline to accept cookies sent by the Site by selecting an option on your browser to reject cookies. However, portions of the Site which require registration will not be accessible to you. In such cases, we ask that you register and provide us with basic information on our registration page, or re-enter your personal information if previously registered. Cookies enable our server to know that you are a registered user, and will eliminate the need for you to provide this information each time you access restricted assets on our Site. 

 

Essential Website Cookies

These cookies are strictly necessary to provide you with services available through our Site and to use some of its features, such as access to secure areas. Because these cookies are strictly necessary to deliver the websites, you cannot refuse them without impacting how the Site functions. You can block or delete them by changing your browser settings, as described under the heading “How can I control cookies?” in the Cookie Statement.

 

Our essential cookies:

The cookies that start with

activedemand_form_

are used to enable forms.

 

Analytics and Customization

The cookies that start with:

activedemand_

are used for website structure and content as well as website analytics.

 

Google Cookies

APISID
SSID
NID
PREF
_drt_
SID
SAPISID
id
HSID

are used for analytics and advertising.

 

How can I control Cookies?

You have the right to decide whether to accept or reject cookies.

Browser Controls: You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our Site though your access to some functionality and areas of our Site may be restricted. As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser’s help menu for more information.

Disabling Most Interest Based Advertising: Most advertising networks offer you a way to opt out of Interest Based Advertising. If you would like to find out more information, please visit http://www.aboutads.info/choices/ or http://www.youronlinechoices.com.

Mobile Advertising: You can opt out of having your mobile advertising identifiers used for certain types of Interest Based Advertising, including those performed by us, by accessing the settings in your Apple or Android mobile device and following the most recent published instructions. If you opt out, we will remove all data about you and no further data collection or tracking will occur. The random ID we (or our third party partners) had previously assigned to you will also be removed. This means that if at a later stage, you decide to opt-in, we will not be able to continue and track you using the same ID as before, and you will for all practical purposes be a new user to our system.

IP Addresses

Our site logs IP addresses, or the location of your computer on the Internet, for systems administration and troubleshooting purposes and to determine site usage. Your IP address does not contain personal information about you.

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