Supercharge Medtelligent Alis CRM - Accelerate your Sales
ActiveDEMAND adds some killer features to Medtelligent AlisCRM:
- Automating Lead Score progressions
- Automatic Prospect/Contact creation
- Contact insertions
- Activity scheduling
- Scheduled contact sync
- etc
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Note: The main reason to integrate the CRM is due to attribution. When a phone call comes in, it comes in with attribution on how the contact gets to the number, if we are not posting this to the CRM, and they create their own lead, this lead is created without proper attribution and pushes back into AD thus duplicates are created and the lead that is actually being worked in the CRM will carry no attribution.
The Basics
ActiveDEMAND is used to market to prospects, nurture leads, and report on marketing/sales results. Not all data from ActiveDEMAND should go to Medtelligent Alis CRM ... there are many very early stage actions that a prospect may take that are not yet ready for sales engagement. Using Automation, you can determine which prospect activities are ready for Medtelligent Alis CRM and which are not. The base case: Data flowing to Medtelligent Alis CRM from ActiveDEMAND happens when a prospect does something that ActiveDEMAND is tracking. For example, a prospect fills out a form, this could create a new prospect in Medtelligent Alis CRM.
Note: The flow of data FROM ActiveDEMAND to Medtelligent Alis CRM is controlled in the Lead Processing workflows (Automation->Lead Processing).
If we can make the assumption that marketing 'assumes' a lot of things about a prospect, and that the sales people 'know' what is going on with a prospect, then we can assume that the data in Medtelligent Alis CRM is 'more accurate' than that in ActiveDEMAND. Thus when a contact updates in Medtelligent Alis CRM, we should tell ActiveDEMAND about the contact.
Note: Data flowing FROM Medtelligent Alis CRM to ActiveDEMAND is handled automatically using the Import Scheduler (Contacts->CRM Contact Updates).
The CRM Contact Update system sets up the connection between Medtelligent Alis CRM to AD.
Setting Up Medtelligent Alis CRM and ActiveDEMAND Communication
In Medtelligent Alis CRM
In ActiveDEMAND
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Once you have your Username and Password ...
Step 1:
In ActiveDEMAND, go to the account settings (Administration->Account Settings) Scroll down to the 'Integrations Tab', click on the 'Add Application'
Scroll down find Third Party Apps, click the Add Application Button
Select 'Medtelligent Alis CRM' from the list:
Enter the Medtelligent Username and Password.
Click Save.
Now on every contact details page (in ActiveDEMAND), on the Activity Timeline, and on the contact details section you will see a Post to CRM button.
Clicking the button will post the prospect to Medtelligent Alis CRM.
Step 2
Whenever a contact is pushed to Medtelligent Alis CRM from ActiveDEMAND, the standard and custom fields in ActiveDEMAND can be mapped to the standard/custom fields in Medtelligent Alis CRM. You must set this mapping up for ActiveDEMAND to know which fields to update in Medtelligent Alis CRM. In the Account Settings (Administration->Account Settings), scroll down to the Integrations Tab.
You can map ActiveDEMAND fields to Medtelligent Alis CRM Fields:
Step 3:
In ActiveDEMAND, under Automation->Lead Processing you can customize your lead distribution and lead management. If you have access to the Sales Lead Notifications or Phone Call Sales Notification workflows, you now will see a new workflow item in the Workflow Actions.
This action will give you the ability to post/update a Prospects in Medtelligent Alis CRM. Everything requires a Prospect in Medtelligent Alis CRM, thus this object creates/updates Prospects and can create associated contacts as well.
The two modes of this action are
Mode 1: Primary Contact is the Prospect
Mode 2: Related contact is the Prospect
In Mode 2, the contact that filled out the form is also created using the associated relationship in the configuration.
Importing Contacts From Medtelligent Alis CRM -> ActiveDEMAND
After Medtelligent Alis CRM has been linked to your account, importing contacts is easy. In ActiveDEMAND, browse to Contacts->Import Contacts. You should see an option for pulling contacts from Medtelligent Alis CRM
You will be given full control over what to do if contacts exist, what fields map to what, etc.
Automatically update contacts in ActiveDEMAND from Medtelligent Alis CRM
One of the more powerful features of the ActiveDEMAND-Medtelligent Alis CRM integration is the ability to update contacts in ActiveDEMAND automatically. To automatically pull changes from Medtelligent Alis CRM to ActiveDEMAND, use the contact import connection to ensure the Medtelligent Alis Contact data is always in ActiveDEMAND. The import Connection (Contacts->CRM Contact Updates ) filter system allows you to have full control over what gets data and which contacts are automatically updated in ActiveDEMAND.
Note: as with any import, ActiveDEMAND will never delete data as a result of an import. Most fields will 'update' as a result of an import with the exception of phone numbers and email addresses. As a contact can have more than one email address, an import will add email addresses and phone numbers to the existing list.
Activity Posting Workflow
Often is the case that you want to add activity logs to a contact such that they show up within Medtelligent Alis . There is a utility workflow that will automatically appear in your account once you have set up the Medtelligent Alis integration.
The workflow is configured to trigger when common contact activities are detected in ActiveDEMAND. These activities are sent to Medtelligent Alis using the "CRM Sales Activity" workflow action. You are able to post a wide variety of activities using this workflow action. It is recommended to choose a Sales Counselor to attribute these activities to as the default if no counselor is selected is to post it to who is logged into the CRM at that time.
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