Targets and Forecasting with ActiveDEMAND

Setting Targets

Setting business targets is an essential aspect of strategy and execution. With ActiveDEMAND you can create and manage your key metrics. You can create time based goals and import forecast data to improve your marketing outcomes. 

A Target is an account level attribute that is used in reporting to communicate performance compared to a specific number. For example, your account may have a revenue target defined that could be added to a revenue report. Each Target can have associated projections that allow for customization of how the goal will be achieved in time.

To create a new Target, click the 'New Target' button.

1. Target Value: The business objective you are looking to achieve
2. Start Date: When you will start measuring performance
3. End Date: When you expect to achieve your target
   Projections: 
   If your execution is not going to be linear, you can set projections as to what you believe your performance will be
4. Date: When you will achieve the associated value
5. Value: the value of the metric you expect to achieve on the date

Reporting

Time Grouping Table Reports

For reports that are grouped by time, you can display projections for specific items. To add targets/forecasts to a specific row click the Assign Target button:

Select the garget for that row:

This will add columns to your report using the configured target time range and forecast data

The projections will use linear interpolation to calculate the projected numbers for that row. You can associate a different target for each row.