Integrating with ActiveDEMAND

Supercharge - Accelerate your Sales

ActiveDEMAND adds some killer features to

  • Automating Deal progressions
  • Automatic lead insertion
  • Contact insertions 
  • Click to call
  • Deal closed won posting to ActiveDEMAND
  • Scheduled contact sync
  • Lead scoring
  • etc

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As forces assignment of a lead to a specific sales person in, you will require at least one sales person in to have an account in ActiveDEMAND.

Install Lead Insights Now

Before getting started, consider reviewing this article on CRM Integration Strategies.

The Basics

ActiveDEMAND is used to market to prospects, nurture leads, and report on marketing/sales results. Not all data from ActiveDEMAND should go to ... there are many very early stage actions that a prospect may take that are not yet ready for sales engagement. Using Automation, you can determine which prospect activities are ready for and which are not.  The base case: Data flowing to from ActiveDEMAND happens when a prospect does something that ActiveDEMAND is tracking. For example, a prospect fills out a form, this could create a new deal in 

Note: The flow of data FROM ActiveDEMAND to is controlled in the Lead Processing workflows (Automation->Lead Processing). 

If we can make the assumption that marketing 'assumes' a lot of things about a prospect, and that the sales people 'know' what is going on with a prospect, then we can assume that the data in is 'more accurate' than that in ActiveDEMAND. Thus when a contact updates in, we should tell ActiveDEMAND about the contact. 

Note:Data flowing FROM to ActiveDEMAND is handled automatically using the Import Scheduler (Contacts->CRM Contact Updates).

The CRM Contact Update system sets up the connection between to AD. It is not a scheduler ... there is a real-time update from to AD whenever a contact is updated in

Setting Up and ActiveDEMAND Communication


Step 1:
In the your account (in, go to the Admin panel & webhooks and API section of

Step 2:

Create an API key

Step 3:

Copy the API Key


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Step 1:

In ActiveDEMAND Administration->Account Settings->Integrations->Third Party Applications, click 'Add Application'

Step 2:


Step 3:

Whenever a contact is pushed to from ActiveDEMAND, the standard and custom fields in ActiveDEMAND can be mapped to the standard/custom fields in You must set this mapping up for ActiveDEMAND to know which fields to update in In the Account Settings (Administration->Account Settings), scroll down to the Integrations Tab. 

There should be a button called Field Mapping. Click this. 

You can map ActiveDEMAND fields to Fields:

Lead Processing


In ActiveDEMAND, under Automation->Lead Processing you can customize your lead distribution and lead management. If you have access to the Sales Lead Notifications or Phone Call Sales Notification workflows, you now will see a new workflow item in the Workflow Actions. 

This action will give you the ability to post/update a contact/task in

you will be able to choose who the lead gets posted under (i.e. sales person) or to the assigned sales person

When this action is posted, the field mapping in the account settings will be invoked to post the AD contact to

Optional (but highly recommended):


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Importing Contacts From -> ActiveDEMAND

After has been linked to your account, importing contacts is easy. In ActiveDEMAND, browse to Contacts->Import Contacts. You should see an option for pulling contacts from

You will be given full control over what to do if contacts exist, what fields map to what, etc.

Automatically update contacts in ActiveDEMAND from

One of the more powerful features of the integration is the ability to update contacts in ActiveDEMAND automatically. To automatically push changes from to ActiveDEMAND, use the contact import scheduler (Contacts->CRM Contact Updates ). will update ActiveDEMAND whenever a contact is changed in The import scheduler filter system allows you to have full control over what gets data and which contacts are automatically updated in ActiveDEMAND.

Note: as with any import, ActiveDEMAND will never delete data as a result of an import. Most fields will 'update' as a result of an import with the exception of phone numbers and email addresses. As a contact can have more than one email address, an import will add email addresses and phone numbers to the existing list.

Click To Call

As ActiveDEMAND is a call tracking platform, you can do outbound call tracking from within 

Using the Chrome Extension

Install The Chrome Extension


Step 1:

Buy at least on call tracking number. (Assets->Call Tracking Numbers). 


You do not have to do a thing!! You are set. No magic. Purchase a call tracking number in ActiveDEMAND and you are set.

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