Posting Preconfigured ActiveDEMAND Events to Google Analytics

"Events" in Google Analytics are used to track user interactions beyond simple pageviews. Because they're flexible and Google Analytics goals can be layered on top with additional filtering, they're a favorite way to track conversions.

ActiveDEMAND can automatically post form submission and phone calls as events in Google Analytics. This is a quick and easy way to get good conversion data in Google Analytics.

Note: If you want even more control over events that are sent to Google Analytics, consider using custom Google Analytics Events.


  1. Connect your Google Analytics Account with ActiveDEMAND & Authorize Google Analytics
  2. Check this box:

That's it! Now any DNI phone number or ActiveDEMAND form on your website will send events to Google Analytics when they're used.

Phone Call Default Event:

Category: Phone

Action: {the DNI group or phone number they called}

Label: From {prospect phone number they called from}

Form Submit Default Event:

Category: FormSubmit

Action:  From {contactID}

Label: {ActiveDEMAND form name}

Now that you have the events setup, you should probably setup some Google Analytics goals based on the events.

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