Add To Calendar button on a Landing Page or in an Email/SMS

April 26, 2020 17:51

For Event Campaigns (Corporate marketer)

For event campaigns that have a date/time for the event defined you can use a dynamic term to send an 'add to calendar link'. The dynamic field is a link and can be added to a button or as a link (in an email etc).

Google:

%STATIC_CAMPAIGN_GOOGLE_CALENDAR_LINK%

Outlook/ical:
%STATIC_CAMPAIGN_ICALENDAR_LINK%

If you are looking to include the goto webinar link included in the invite:

Google:

%CONTACT_HISTORY.WEBINAR_GCAL_LINK%

Outlook/ical:
%CONTACT_HISTORY.WEBINAR_ICAL_LINK%

If you are using the above links on a confirmation page, ensure you have the form configured to process the autoresponder before the confirmation page:

Campaign Agnostic (i.e. anywhere)

Base format:

Host:
%ACCOUNT.URL_BASE%

Path:
submit/calendar.gcal
submit/calendar.ics

Parameters:
summary
description
start_time
end_time

Host/Path?parmater1=<value>&parameter2=<value>

You can use dynamic terms if the links are encoded. A couple of notes:

This is a URL, thus it must be a proper URL (i.e. all spaces need to be %20 etc)
Times must be in UTC
Times need to be in the same format as your AcitveDEMAND account settings

A Google Example:

If your ActiveDEMAND account is set

https://www2.mydomain.com/submit/calendar.gcal?summary=Your%20appointment%20%with%20Bob%20smith&start_time=09/16/2020%2003:00%20PM&end_time=09/16/2020%2004:00%20PM

A Google Example using dynamic fields (in the context of an email in a workflow that was triggered by an appointment booking:

%ACCOUNT.URL_BASE%/submit/calendar.gcal?summary=Appointement%20with%20 %APPOINTMENT.SALES_CONTACT.NAME%&start_time=%APPOINTMENT.START_AT%&end_time=%APPOINTMENT.END_AT%

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