Getting started with the EmailBroker

If you are looking to track your sales emails and your outlook emails, consider the ActiveDEMAND for Chrome extension: 

If you do not use outlook or gmail, then ActiveDEMAND has another tool for you! The EmailBroker.


The ActiveDEMAND EmailBroker is a simple solution for integrating ActiveDEMAND into your current work processes. By sending your customer interaction emails through ActiveDEMAND’s EmailBroker, you are able to automatically

  • Add contacts to the ActiveDEMAND Marketing Database
  • Add dynamic marketing offer messages and HTML formatting to your typical customer email transactions
  • Track customer interactions with your emails

This process is seamless and invisible to your clients.

The Basics

As an ActiveDEMAND customer you have a unique ActiveDEMAND broker email address assigned to you. This special email address is where you send all communications that you want ActiveDEMAND to process before sending on to your prospects.

Once ActiveDEMAND receives your email, ActiveDEMAND logs the contact information into the marketing database, adds special formatting and tracking codes to the email, and then passes the email on to the intended recipient. That is it!

How Do I Use It?

Start by creating a contact in your address book using the ActiveDEMAND email address as the contact information. We used the contact name ActiveDEMAND Broker as the contact name.

Your ActiveDEMAND email address should be of the format:

It is a long and cryptic email address that is unique to you and can only be used by you from an authorized email account. This email address can be found on your account profile settings (Click your name in the top right of AD, then choose 'profile settings'. Scroll down, there is a tab next to Activity called Contact Details. There is a box called Trusted Domains, your email address will be displayed in this box:

Each employee of the selected account will have their own unique email address located in the same place on their contact details screen.

As a security measure, AD will only accept emails:

  1. That have been sent from the email address listed on your (or an employee's) Contact Info box on your profile. This email must be on the same contact as the ActiveDEMAND email address.
  2. That the email domain the email is from is listed in the 'Trusted Domains' box. To add a trusted domain to the contact, click the 'Add Trusted Domain' button on the 'Trusted Domains' box. Add the domain that your email server resides on


If you are using Google Apps, please add as well.

Now, whenever you want to send an email to be processed by ActiveDEMAND, send the email directly to your ActiveDEMAND email address. 


How does ActiveDEMAND EmailBroker know where to send the email? The first line of your email’s body text needs a “To Tag”. The “To Tag” is stripped from the email you sent and is used in the re-direction of the mail. 

The format of the “To Tag” is:

[First_Name1 Last_Name1 Email_Address1, First_Name2 Last_Name2 Email_Address2]

Thus in this case the email being sent is to Mary Smith at the email address If you have more than one recipient, separate them using commas. Each recipient will get an email that looks like it was addressed to only one person (the recipient). 

The Body Text is typed after the “To Tag”. All Body Text is extracted from your email and sent on to the client. Any web page URLs that appear in the Body Text will be replaced with trackable links. The complete email will be wrapped in a new HTML body that includes marketing information relative to your business.

To CC a person on the email, add a CC line to the email. The format of the “CC Tag” is:

CC[First_Name Last_name Email_address]

if you have more than one person you want to CC:

CC[First_Name Last_name Email_address ; Second_First_Name Second_Last_Name second_Email_Address ]

This line is directly below the “To Tag”. It should look like this:



Every email sent using the ActiveDEMAND EmailBroker will be fully tracked. Thus you can get

  • Open notification 
  • Link Click notification
Was this article helpful?
0 out of 0 found this helpful



Please sign in to leave a comment.