Getting started with ActiveDEMAND marketing automation for Prestashop

The ActiveDEMAND for Prestashop Extension will add several features to your Prestashop store. Specifically

  • Dynamic content widgets
  • Webform wigets
  • Post to an ActiveDEMAND Virtual Web Form on Order State Change
  • Post to an ActiveDEMAND Virtual Web Form on cart abandonment
  • Track all website visits
  • Deploy popups/overlays

Installing ActiveDEMAND for Prestashop

Download ActiveDEMAND for Prestashop here: 

Download ActiveDEMAND for Prestashop Module

In Prestashop, in the module manager, upload the ActiveDEMAND for Prestashop module:

The plugin will require authentication using your ActiveDEMAND application API key. This can be found in your ActiveDEMAND account under
Administration->Account Settings -> Account Setup

Paste this in your ActiveDEMAND Prestashop Module API key

Content Tab

  1. Enable Content Pre-Loading: This setting controls the server side pre-load of forms and content blocks. Unlike popups which, by default are latent, delaying content can give a negative impression.
  2. Recommendation: Test with disabled, if the experience is good, leave it disabled.
  3. Use Theme CSS for ActiveDEMAND Forms: Setting this will strip all CSS from the ActiveDEMAND forms that are injected using the Prestashop Widgets.
  4. Recommendation: NO
  5. Dynamic Blocks: Dynamic content that will adapt to contextual visits to your store
  6. Any dynamic blocks created in ActiveDEMAND will show up here’
  7. You can choose to have a store hook render the dynamic block
  8. You can embed the
    on any store page

Automation Tab

  1. Trigger: Select order trigger that you want to instantiate a call back to ActiveDEMAND
  2. Select a form that you want to be posted on the trigger event
  3. Map the PrestaShop fields to the AD form fields

Abandon Cart

  1. Select a form that you want to post to on stale cart
  2. The period of time that defines cart expiration
  3.  The form field mapping on cart expiration

On Prestashop Order Status Change/On Cart
For both of these events, you will have to set up corresponding Web Forms (Assets->Web Forms) in ActiveDEMAND to receive the callback. The nice thing about this system is that the session cookie is always associated with the callback, thus if an order is made, the web session of the person who created the order will be captured.

You can use the autoresponder workflow to process your order state changes

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