CRM Integration Strategies with ActiveDEMAND 

This video covers CRM Integration strategies with ActiveDEMAND. You will learn:

• Marketing and sales alignment
• Funnel specific automation
• Sales enablement

Note: The main reason to integrate the CRM is due to attribution. When a phone call comes in, it comes in with attribution on how the contact gets to the number, if we are not posting this to the CRM, and they create their own lead, this lead is created without proper attribution and pushes back into AD thus duplicates are created and the lead that is actually being worked in the CRM will carry no attribution.

More on this topic:

Working with CRM deals/opportunities within ActiveDEMAND

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