I know, we expect people to read our marketing emails, even click the links embeded everywhere. Heck, we even spent all night crafting a fantastic CTA at the end of that link! And then the recipient replies to the email with a 'Hey, I want to buy right now!'. What the heck are we going to do now? The answer: Reply Tracking
Now ActiveDEMAND supports intelligent reply tracking. We throw away the out of office/Jane does not work here any more replies, and track valid replies!