If you add the ActiveDEMAND tracking script to your website more than once, you will see duplicate visit data.
An easy test:
- Open the webpage
- in Chrome: CTRL+Shift + i
- Select the network tab
- type 'visit' in the filter
- refresh the page
Typical scenarios to investigate the script is added to the website more than once
- Added the Wordpress plugin to the site AND inserting the script via Google Tag Manager
- Added the Wordpress plugin to the site AND added the script to the header
- Added the script to the header AND via Google Tag Manager
Solution: Ensure the tracking script is on the site only once.