ActiveDEMAND has a set of standard fields and custom fields that allow you to create the correct metadata model for your contact database. There are several types of custom fields available in the platform.
- Contact/Organization Custom Fields
- Brand Custom Fields
- Employee Custom FIelds
- Campaign Variables
Contact/Organization Custom Fields
These custom fields extend the standard Contact and Organization fields are used to define the metadata model for your contact database. These fields are available in all packages types.
Brand Custom Fields
These custom fields extend the standard account fields and are used to define the metadata model for your company. These custom fields are available in both the Small Business Marketer and Corporate Marketer package types.
Employee Custom Fields
These custom fields extend the standard contact fields as they apply to employees of your company. These fields are used to create a custom metadata model for your staff. Employee custom fields are only available in the Corporate Marketer package type.
Campaign variables are a unique set of tokens that can be created to abstract variable content out of a campaign. Campaign variables are only available in Corporate Marketer packages.