Setting Up Your Agency Reporter Master Account

Your Agency Reporter master account setup can be easily completed with the help of the Wizard and some additional quick steps. Once your master account setup has been completed, you will be ready to create your first client account.

Assets to gather for your master account:

Assets Value
Google Analytics Username  
Google Analytics Password  
GA Universal Property ID UA-XXXXXXXX-1
Google Ads User Name (unless using MCC)  
Google Ads Password  
Google Ads Account ID XXX-XXX-XXXX
Facebook Ads Username  
Facebook Ads Password  
Facebook Ads Account Number XXXXXXXXXXXX
CRM Authorization (varies: API Key, Username, Password) XXXXX-XXXX-XXXXX
Twitter Username  
Twitter Password  
LinkedIn Username  
LinkedIn Password  
CNAME Registrar Information  


  1. Complete the Wizard steps
    1. The Wizard will launch one you log in to your ActiveDEMAND platform OR
    2. You can launch the Wizard by selecting the ‘wrench’ icon at the top right side of the screenLaunching_Wizard.png
  2. Add your CNAME records to improve your email deliverability
    1. How are CNAME records generated and how to set them upCNAME_Records.png
  3. Integrate Facebook and Instagram accounts
    1. Integrating Facebook and Instagram with ActiveDEMAND 
    2. Setup ValueTrack parameters in ActiveDEMAND and in your Facebook accountIntegrate_Facebook_and_Instagram.png
  4. Integrate your CRM (if applicable)
    1. Go to Administration -> Account Settings -> Integrations -> Third Party Applications -> select ‘Add Application’Third_Party_Applications.png
  5. Integrate Google Ads and Google Analytics as per this document:
    1. Integrating ActiveDEMAND with Google Services 
    2. Setup your valuetrack parameter template in Google Ads, set valuetrack parameters in ActiveDEMAND if you haven’t already from step 3.
    3. To get conversions from Agency Reporter back in to Google Ads and Analytics, you have 3 options
      1. Send pre-configured events to Google Analytics, then import those into Google Ads. This is the quickest option, and will send events on phone call, form fills, chats.
      2. Send custom events to Google Analytics. Edit and activate the “Google Event Posting” workflow to post custom events. Create goals based on those events, and import them into Google ads as conversions.
      3. Send pre-configured offline conversions to Google Ads directly. This is not as good an option because you don’t get the web session information.Integrate_Google_Ads_and_Google_Analytics.png Google_Event_Posting.png
  6. Install your tracking script to allow you to identify how prospects are engaging with your website. You have 3 options for deployment:
    1. If you’re using WordPress on your website, we recommend using Setting up the tracking script for your website 
    2. If you’re using Google Tag Manager, you can use it to get the ActiveDEMAND script on your site
    3. Finally, if you’re not using either of those, here’s our article on how to set up the tracking script for your website 
  7. Brand
  8. Appointment Schedulers
    1. ActiveDEMAND Appointment Schedulers Appointment_Scheduler.png

Now you are ready to create your first client account (Creating a New Agency Reporter Client Account).


Next steps: 

  1. Loading in a default dashboard (add article link)
  2. Using a scheduled email report (add article link)
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