Best Practice for CNAME Record Setup (General)

In general, CNAME records for standalone accounts should be set up as follows:

  • Landing Page Domain =
  • Link Branding Domain
  • Email Sending Domain = 

However, in a multi-tenant environment, the following guidelines apply: 

Multi-Account Websites 


  • Single-Account Websites
    • when each subaccount has a separate domain 
      • Landing Page Domain =
      • Link Branding Domain =
  • When all subaccounts share the same email sending domain as the Agency Account (top level)
  • For any subaccounts that share the same email sending domain that is NOT the same as the Agency Account (top level)
  • When subaccounts each have a unique email sending domain (not a shared domain)
    • set the Email Sending Domain on the account(s)
      • Email Sending Domain =



Domain Whitelabeling (SSL)

After entering the above information in Administration > Account Settings > CNAME Record Setup, we recommend setting up SSL, which will ensure that your ActiveDEMAND landing pages and links are secure. See this article for more information: How do I set up Domain Whitelabeling (SSL) for my account?


We recommend setting up SSL before you set the CNAME records with your DNS provider, so that the endpoints do not have to be set twice.


You can see all the endpoints that need to be set with your DNS provider in Administration > Account Settings > View Whitelabeling. Once the CNAME records have been set, the values will show as positive (the checkboxes will be checked).



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