Marketing Channels
Marketing Channels represent marketing initiatives that are being used to apply pressure to an audience of people with the intent of enticing the prospects to take some specific action.
Type: Marketing Channel
Description: This element is used to describe a specific marketing channel. You can specify the associated UTM parameters for a specific element. If you choose the custom element, you can choose a relevant icon.
Landing Pages
Type: Landing Page
Description: These elements represent landing pages in your marketing funnel. You can configure which landing page the element refers to. This element will also give you the option to assign a page image. If the element is connected to an ActiveDEMAND page, a page edit shortcut will be presented.
Campaigns
Type: Campaigns
Description: These elements represent campaigns in your marketing funnel. You can con. This element will also give you the option to assign a preview image of the campaign. If the element is connected to an ActiveDEMAND campaign, a campaign edit shortcut will be presented.
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