By default, ActiveDEMAND uses tracked links. However, when using links in SMS messages, you may find that certain sites do not accept the parameters in encoded links.
You can turn off link encoding in SMS messages by including "DONOTTRACK" at the end of the link.
When the text message is received, this is how the untracked and tracked versions of the link appear:
You can also turn off link encoding when using links that are dynamic terms.
For example: %ACCOUNT.INSTAGRAM_URL%DONOTTRACK