Using the Unsubscribe Dynamic Term

When sending out emails as part of a campaign, it is necessary to include an unsubscribe link so that people may opt out of receiving email correspondence. This is important to maintain GDPR regulations.

ActiveDEMAND has a few ways of automatically inserting that unsubscribe link in your emails that will take people to a Communications Preference system page. This is done using dynamic terms. 


Upon choosing an email template for your campaign, you may notice an unsubscribe link is already present in your footer. If you want the link to read the default "Opt Out/Unsubscribe" you can place this dynamic term right in the text block: %STATIC_EMAIL_FOOTER_UNSUBSCRIBE%


If you are wanting to have your own custom wording for your unsubscribe link, you can also embed a dynamic term that will turn your preferred verbiage into a link. This dynamic term will not be replaced with any verbiage on it's own but instead a raw link so we want to make sure to embed it when using this term in an e-mail. By embedding this dynamic term it will create a link to take the contact to the Communications Preference system page: %STATIC_UNSUBSCRIBE_LINK%



To properly test your dynamic unsubscribe link, it is recommended that you create a contact in the account/community you are testing in. If you are logged into an agency account and you are testing the unsubscribe link of a community or subaccount, it will direct you to the unsubscribe page of the agency. Because the link is dynamic, it will react differently based on who is looking at it. If your contact resides in the agency account it will take you to that page, however if you create a contact in the community to test with, it will direct you to the proper unsubscribe page.



Was this article helpful?
0 out of 0 found this helpful



Please sign in to leave a comment.